Strategic Focus: Establish financial infrastructure to support growth and prepare for Series A

Key Activities:

• Implement proper SaaS metrics and reporting (ARR, MRR, CAC, LTV, churn)

• Develop detailed cohort analysis for customer acquisition and retention

• Build financial model connecting product development to revenue growth

• Create cash runway analysis with various growth and funding scenarios

• Establish proper revenue recognition policies and systems

• Prepare Series A financial materials and investor presentations

• Design compensation structures aligned with growth objectives

• Develop KPIs for board and investor reporting

Engagement Structure: 15-20 hours monthly on retainer with option for equity component